Inventory
Department of Marketing
University
University of Rijeka
department
Faculty of Tourism and Hospitality Management
Research Field(s)
Marketing (Tourism and Hospitality)
Key Words
sustainability, destination competitiveness, ethics and social responsibility, online marketing, consumer behaviour, UGC (user-generated content) in targeted advertising, branding, collaboration, and integrated marketing communication
Contact Name(s)
Daniela Soldic Frleta, PhD, Associate Professor
Contact Email(s)
danielas@fthm.hr